For subscribers, phling! is much more than a simple mobile music experience – it provides fast and direct access to all the music, podcasts, and photos stored on the user's personal computer. Integrated with the mobile social network experience, phling! helps subscribers discover others with similar interests as well as find new music and artists.
For mobile operators, phling! becomes the basis of a highly attractive data service that increases ARPU, attracts new customers, and reduces churn. When integrated with an operator's existing music store phling! also helps drive impulse purchases of new music and ringtones, all without costly capital expenditures.